Hacks to grow your social media following! Are you doing them?

By 2022, video is forecasted to account for 79% of total mobile Internet traffic.

Long gone are the days where social media involved simply posting photos and writing captions. Video is having a major moment and there’s no question that social media users are loving it. By 2022, video is forecasted to account for 79% of total mobile Internet traffic. Any influencer looking to grow online needs to start creating striking video content that engages their audience. Here are four reasons why:

1. Video is favoured by many social algorithms 

Video content performs better than written text or static images as it captures a viewer’s attention for longer. This higher engagement is favoured by the algorithm, meaning more eyes on your content and better chances of being discovered by brands. Social media platforms also boost new features like Instagram reels and IGTV to encourage adoption. As a result, the more videos you make, the more likely you are to appear on people’s feeds.

2. Video content is highly shareable

Video content is highly shareable and when people find a video they love they will often share it with friends and family. In fact, 92% of people share video content with others. This generates more interactions and shares, meaning your video content will stick around for longer and have greater likelihood of being discovered by others.

3. You can better engage with your audience 

Videos are a more personable way for you to interact with your followers and create more personal connections with your community. Video content feels more authentic to viewers and thus they are more likely to engage. Live videos are a great way to create a dialogue with them, as well as Q&As or tutorials.

4. Video content can be repurposed across multiple platforms 

Investing time in creating top quality videos is worth it as this content can easily be shared across various social media accounts. Instagram reels can be reused on TikTok as both platforms have the same 9:16 format and a similar purpose. IGTV videos can also be shared on Facebook or YouTube as they share the 16:9 format and all suit slightly longer-form content.  

They say a picture is worth a thousand words. Now just imagine how much a video must be worth…